New

Bangkok 2026 Street Food Guide is live — read the full guide

Food Place Passport

Pure in London

Discover Pure, a health-focused breakfast and coffee place on High Holborn offering a relaxed dining atmosphere with affordable prices.

4.1 173 reviews £1–10 Health Food Restaurant American · Southern

318 High Holborn, London WC1V 7BN, United Kingdom

FoodPlacee Passport United Kingdom · London · 56315
Verified

Pure

London, United Kingdom

Coffee Butter Chicken Rice Bowl British Chicken Soup Brown Rice
Rating★ 4.1 / 5
Price£1–10
CategoryHealth Food Restaurant
Today 06:30 AM - 04:00 PM

Overview

About This Food Place

Gallery

Photos from Pure

Real shots of the food, atmosphere, and signature dishes at this location.

View all photos

Guest sentiment

What People Feel

A snapshot of what local diners frequently mention about this location.

MS
Mar S 1 month ago

"I love how spacious, colorful, and light hearted is the place. I ordered a sweet potato and chickpea hot bowel. And a berry boost cold pressed juice from Press. The restaurant has vegetarian bowels and sandwiches and coffee"

K
kayanon 2 month ago

"There are many healthy and nutritious food options to choose from. The serving portions are also pretty decent. Dan the cashier was very helpful in preparing for my order for pickup. I will be back!"

SU
Sheila Urbaez 2 month ago

"Healthy food. Good prices. Plenty of options. Healthy fast food. Warm food and fresh food available. Pastry and sweets options too. Friendly staff. Lovely decoration. Great location near the tube. Plenty of room to seat indoors or outdoors. Healthy drinks available. Perfect for take away. Free wifi and plugs on site. Tried the Korean bbq hot wrap and nuggets, both delish!"

SM
Sagar Mehtani 2 month ago

"Exceptional Attention to Detail and Delicious Offerings at Pure I recently visited Pure in Holborn, London, and was truly impressed by the attention to detail evident in every aspect of the cafe. From the decor to the carefully crafted menu, everything is designed with the customer in mind. During my visit, I ordered an oat milk porridge with banana and honey, an avocado roll, and a mocha coffee. The oat milk porridge was a revelation—I've never had such delicious porridge in my life. The avocado roll was fresh and flavorful, and the mocha coffee was perfectly balanced and rich. A delightful touch was the personalized napkins, each with a note about the importance of coffee to the cafe. It added a unique and personal touch to the experience. Pure is a gem in Holborn, offering not only fantastic food and beverages but also a warm and thoughtful atmosphere. I highly recommend it!"

JG
Justyna G. 3 month ago

"4 stars as this review is not intended to hurt this business and reading the reviews the lunch options are apparently nice and many people have had a different experience than me. My experience: There was no coffee in the morning. The staff didn't seem to bother. The halloumi & avocado toastie... not only is it bland but through that experience I've learned toasting an avocado results in a flavour that cannot be enjoyed. Just order something else. The cinnamon bun was average - fast food/Gregg's quality pastry. If that's good enough for you, go for it, it's alright."

C
chr 4 month ago

"As a rice lover who likes hot meals I have been loving my lunches from Pure. The portion is good, the taste is good, the speed of service is very good, sometimes it’s instant but at most a minute. I’ve only ever had to wait more than a minute for drinks. The price for the rice bowls is around £7-9, depending on what you order. There are 2 vegetarian friendly options, I’ve tried one of them and it’s good. I also love the design of the napkins, it brings me small joy. I became somewhat of a regular after ordering their Too Good to Go once, the pastry bag was absolutely worth it and I would recommend. The only thing I’m not a huge fan of is the matcha, I’ve ordered it twice - hot and cold (with vanilla). It’s a huge personal preference but I think the matcha taste is a bit overwhelming, I do think if you like a strong matcha taste this drink would be for you."

HE
Hhl Est 5 month ago

"Lovely service, delicious food. Also, it has very large space , toilets and plenty of charging sockets (regular and usb ). Thanks to Ali and his collegue Quayum who served us today. Recommended."

DF
DC FOODIE 5 month ago

"If you are looking for a delicious salad in London, this is the place! The ingredients in all the offerings are so delicious and fresh. I loved the King Caesar and the Chargrilled Harissa Chicken. Can’t go wrong with anything here; I highly recommend!!"

Visit info

When to Visit

Weekly hours below — always confirm with the business before holidays or special events.

Today Closed
Weekly hours
Monday 06:30 AM - 07:30 PM
Tuesday 06:30 AM - 07:30 PM
Wednesday 06:30 AM - 07:30 PM
Thursday 06:30 AM - 07:30 PM
Friday 06:30 AM - 04:00 PM
Saturday Closed
Sunday Closed
Hours may change. Please confirm with the business before visiting.

On the map

Where This Food Place Lives

Find your way to Pure in London .

Address 318 High Holborn, London WC1V 7BN, United Kingdom
Phone +44 20 7240 1555
Area London
Call Address copied ✓

Questions answered

Food Place Questions

Find answers to common questions about Pure, a health-focused café in Holborn offering breakfast, lunch, and more. Hours, menu items, and service options may vary.

Pure offers a variety of healthy choices including vegan and vegetarian options, small plates, quick bites, and nutritious breakfasts. Popular dishes include coffee, rice bowls, sandwiches, and protein-rich meals.

Open Monday to Thursday from 6:30 AM to 7:30 PM, and Friday until 4:00 PM. The restaurant is closed on Saturdays and Sundays. Hours may change during holidays or special events.

Yes, Pure provides multiple service options including dine-in, takeaway, delivery, and no-contact delivery to ensure flexible meal options.

The location features wheelchair-accessible entrances, seating, and parking to accommodate guests with accessibility needs.

Reservations are accepted, making it easier to secure a table especially during peak breakfast and lunch hours.

Guests can enjoy free Wi-Fi, gender-neutral toilets, and high chairs for children, providing a comfortable and convenient dining experience.

Payments can be made using credit and debit cards, as well as NFC mobile payment options for quick and secure transactions.

For owners

Own or manage this food place?

Update this page with accurate hours, menu details, photos, and business notes — and reach food lovers searching for places like yours on FoodPlacee.

Menus, prices, hours, services, and availability may change. Please contact the food place directly before visiting or ordering.